FROM
$800
TO NATIONWIDE

Our founder was clocking in at DHL when the company shipped him out to Toledo, Ohio for a relocation gig, and somewhere between those long shifts and the long drives back to a city he didn't know, he ended up sitting across from a jeweler who was willing to teach him the craft if he was willing to pay for the knowledge. He paid for it.

By the time he got back to the Inland Empire, he had everything he needed to start except the job — the warehouse let him go shortly after he came home, and the only thing left in his account was that eight hundred. The smart move probably would have been to find another paycheck and forget the whole thing. He started anyway.

“He started anyway.”

What he kept noticing was how little real grillz culture was actually living out here. The South had it built into the way people moved, the East had it stitched into their style, the Bay had pockets of it where the right people knew where to look — but California, mostly, didn't have it the way he had grown up around it through family. People wanted it. There just wasn't anyone making it the way it deserved to be made. So he sat down and started making it himself, one mold at a time, one mouth at a time, building the brand out of his car and out of friends' apartments.

Six years later, ZBG runs as a team of eight, all under thirty, all moving with the same energy that started the thing in the first place. We've made grillz for thousands of customers and we've made them for people you've seen on screens you didn't know we touched — Cardi B, Tems, Teezo Touchdown, Jesse Williams, Isaiah Rashad, Lucky Daye, Samara Cyn, and the entire cast of Blindspotting walked out with something we built. We pull up across LA, Houston, the Bay Area, the Inland Empire, and Las Vegas for in-person appointments, and for anyone outside that radius, our DIY Mold Kit handles the rest — molds get taken at home, mailed back, and shipped out finished.

What started as one warehouse worker with eight hundred dollars now answers DMs every day from people who grew up watching the same culture we did and finally have a place to get the real version of it. We love the work. We love the people. We're down the street.

— ZBG, EST. 2018